Understanding Your Car Battery
There is probably no figure better associated with batteries, as a concept and as a product, than the little Energizer bunny that bangs on the bass drum as it waddles along. The slogan, forever tied to the mascot, was just as famous: “he keeps going and going…” What was the association that Energizer wanted the consumer to have with their batteries? That whatever was being powered by them would last longer and necessitate fewer [...]